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H&M x Eytys

Morning everyone,

Just thought I'd give you a recent collaboration update that I'm a little obsessed with.
The recent collaboration between H&M x Eytys was sell-out. I've always loved Eytys as I remember I was doing an Instagram Explore stalk and came across this really cool guy and saw he was wearing these really intriguing shoes, and found the brand who are originated from Stockholm, Sweden. The shoes that I was fascinated with were called 'Angels' and at the time they was about £200 and sold out, so I knew it wasn't meant to be..

SHOP NOW, OH WOW, in selected stores and online! @eytys #EytysxHM

21.2k Likes, 106 Comments - H&M (@hm) on Instagram: "SHOP NOW, OH WOW, in selected stores and online! @eytys #EytysxHM"
When I saw the cool Instagram Story advertisement showing the first look of the H&M x Eytys collection I instantly was searching for a look book and noticed they were doing a clothing line as well as a shoe collection.

I was screenshotting nearly everything in the collection and sending it to my friends for approval, and I saw the coolest shoes which were rather similar to the original Angels, and half the price!

What's typical menswear and what's typical womenswear? Doesn't matter, the #EytysxHM collection is for all. @eytys

18.6k Likes, 74 Comments - H&M (@hm) on Instagram: "What's typical menswear and what's typical womenswear? Doesn't matter, the #EytysxHM collection is..."
There was a jacket I really liked too.. but it sold out too quickly :'(! I got to the checkout and I quickly tried my student discount.. which wasn't meant to work due to it being a collaboration. I was so happy with my £20 savings I felt like I cheated the game 😂. Sorry H&M...

When they came I fell in loveee, but they was very, very big. I was stomping around the house in them. I knew I was going to wear them that weekend. What a terrible decision, it snowed, and I still went out, and then we walked to McDonald's in the next town.. and they took a CHUNK out of the back of my foot. I'm not even joking, I had to pick up my car from my friends house the next day and I was limping. I do love them though, so I will give them a second chance :D

The editorial and online advertisements for the H&M x Eytys collection was exceptional, the stylists must be highly qualified as seeing the advertisements does make you genuinely want to buy a whole outfit, even if it won't suit you.

The resale price for the products isn't as high as expected, but it was still cheaper to buy the products from the retailer on the day of release. Depop has the widest range of their products compared to its competitor, Ebay.

A unisex utopia is all we want! Shop #EytysxHM collab in selected stores and online today. @eytys Shoes: 0733776001

19.8k Likes, 110 Comments - H&M (@hm) on Instagram: "A unisex utopia is all we want! Shop #EytysxHM collab in selected stores and online today. @eytys..."
You should definitely check it out.

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