Glossier Pop-Up Store Visit

Hi Guys,

Here is my post about the Glossier pop-up shop me and Kelsey went to before Christmas. I know some people haven't been and it's a shame if they close it down because of Coronavirus, but here are a few videos and pictures of my store experience in case they do close it.

Towards the end of last year, me and Kelsey decided to go to Glossier pop-up store, upon seeing it online and in ES Magazine.

It was really cool and I love Glossier's brand aesthetic, you could see their product and social media and know it is them without it being titled, and that shows a really strong brand identity.

The store is quite large and is situated in Covent Garden. It is cashless, as going forward cashless is the way to pay, perhaps it would be safer as well to have a cashless business in case of theft, especially being in London. It is also good they have done this due to the spread of germs and with the whole pandemic, cashless is the way to be selling.

It is an inspirational store and is really interactive, there are mirrors nearly everywhere you turn and in the back there is a photo room with a huge mirror and the tops of houses and buildings signifying London buildings in pink to conforming to their brand aesthetic.

I hopefully will be posting more on my blog in this isolation time so please subscribe and follow my blog on the top bar! I'll appreciate it so much.

M x