Bobby Abley for Primark

Hi everyone!

Today I have launched Bobby Abley collaboration for Primark at Bluewater which was only allocated to 18 top stores! I'm so happy I got the chance to merchandise his stuff.

Mens Bobby abley at Primark Bluewater

Women's Bobby abley at Primark Bluewater

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x @primark out now

A post shared by bobby abley (@bobbyabley) on Feb 19, 2020 at 5:05am PST

When I first started fashion blogging in school in 2015 he was one of the first designers I regularly checked up on and posted about. The collection at the time was his Little Mermaid Collection which is what caught my eye, and I remember the Ursula two-piece was one of the most popular pieces. I remember this being sold in Selfridges. He also had an Aladdin collection which was exclusive to Urban Outfitters a couple of years ago, I remember seeing it on my break when I was studying Level 4 fashion retail. So he has worked with a few different brands and department stores already. It's funny because I have actually met Bobby abley when I went for an interview to be an intern, but where I was still at school I didn't get the position! I hope in the future I am able to get the opportunity to work with him.

I've been excited for a few weeks about this capsule collection for Primark when I saw it in the style guide. My manager let me plan and launch the collection so I feel more independent with VM already! I am going to do a separate post regarding what I have been doing recently with VM also as I'm aware it has been a while.

Bobby also had his AW20 fashion show yesterday and it was all minions too, like the capsule collection for Primark, here are some images I found online from his fashion show!

FYI, This is my fave look of AW20

Thanks for reading I hope you enjoy seeing my work!

Mitch