Zara Pandemic Merchandising Techniques
Hi Guys!
I just wanted to write a little post about Zara and how they are still using Visual Merchandising as a form of marketing and sales techniques online and how they are standing out from other retailers. I'm not sure if you'd notice just by shopping but where it is something I look into a lot for my course and work, there are currently not many models throughout online websites due to the pandemic. I know you're thinking, 'well, obviously Mitchell we're in lockdown', but many retailers are just showing the product in a plain background, which if I'm honest, I prefer as you can se the product as it is.
Zara have used wired and props to photograph products which is super cool. Here is some screenshots of what they have been doing.
I just wanted to write a little post about Zara and how they are still using Visual Merchandising as a form of marketing and sales techniques online and how they are standing out from other retailers. I'm not sure if you'd notice just by shopping but where it is something I look into a lot for my course and work, there are currently not many models throughout online websites due to the pandemic. I know you're thinking, 'well, obviously Mitchell we're in lockdown', but many retailers are just showing the product in a plain background, which if I'm honest, I prefer as you can se the product as it is.
Zara have used wired and props to photograph products which is super cool. Here is some screenshots of what they have been doing.
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